Why Am I Losing Instagram Followers?

Sometimes, you will notice that you are losing followers in social media especially in Instagram after declining popularity of Facebook and the possibility to become the worst social media website ever. You decide to change the type of your content and spend more time with your followers but nothing change you are still losing followers; your account isn’t growing. In fact, the problem is not in your content or neglect, the thing is bigger than you know. Here are 6 reasons why you are losing and how you get Instagram followers back:

1-First Impression very bad:

The first impression is everything, from job interview to your Instagram account. Your bio is the first thing the new visitors see it, a lot of Instagram users forget this point, the new visitors cannot know who you are? what is your job? maybe you can help them in your field. My first impression did not go well because you made yourself as a mysterious and closed person. Write all the information about you in your bio: where you are from? your job? your interests? your talent? your other social media accounts and many more.

2 -You are a victim?

Did you ever hear about “The great Instagram purgeā€? No? Well, since 2014, Instagram started a huge campaign against the users who bought fake followers (Autobot). Millions of users have been removed to these days, not convinced? well, let me tell you that Justin Bieber lost 3.5 million followers in one night. This is a lesson for you, don’t ever buy followers or using services who help you to bring more followers.

3 – Do not put many adds and be honest:

Let be honest, a lot of people put adds every day without even get sure of the reality of the product. That make followers feel that they are using them for making money. Remember, don’t put adds without making sure of the credibility of the company and the product and focus more on developing your content.

4 – You give them nothing:

You want your account to grow up? it’s simple, solve the followers’ problem. If someone has a problem with buying a car, for example, put a video and give him your suggestions or talk about your experience with car’s companies. A lot of people on Instagram focus only on their self. Be always close to your followers.

5 – You don’t use hashtags:

You don’t use hashtags? what a mistake. Your account can not grow up without hashtags, this is like a special mark in your publications. Not only keeping your existing followers but also bring new visitors with a big possibility to follow you.

6-You are far from the followers:

A lot of Instagram’s users put a publication and go out with a friend or go to sleep without answering the comments of the followers. This gives the impression that you are an arrogant person. Remember, always answer the followers’ question and give them the Opportunity to appear in your account by making the live video and answer their question.

How To Establish An Instagram Strategy

If you are very keen of social media marketing then possibly you are keeing a very close look at Instagram. This is a visual media giant that has established itself as a prime social marketing platform that has arguably edged out the favorites of twitter and snapchat.

The perfect time for one to have established an Instagram marketing strategy is yesterday or last year, but you have a second best time today. Do things right now. We shall teach you how you can establish a perfect marketing strategy from scratch to help you get real followers on Instagram and maximize your returns.

Step1 determine your content strategy

This is the foundation and core thing in your Instagram marketing strategy. Ensure that you post content that is very engaging and also relevant to the target market. Otherwise you may have a rough time establishing yourself on Instagram. Determine what kind of content do you want to post, the kind of photos that go hand in hand with the content.

The photos could be product centric where most of the videos and photos you share on your profile have your product on them. This is one straight forward way that one can use to market themselves on Instagram.

Culture centric products. Sometimes you may be having a product that is not unique and exciting but it may be rich in the company culture. This could be an opportunity for you to use Instagram to greater brand identity and not only with the goal of monetizing in mind.

You can also do a mix. This is where you have a balance of two strategies and do it right for you to have a cohesive and consistent Instagram feed.

You can also use user generated content. You can also have posts on your timeline that is created by your users. This is mainly effective if you have enough fans that are loyal.

Step 2 content scheduling

Once you have already put together the type of content strategy to use, you now need to determine the schedule of the content. When you post your contents consistently, the visibility of your posts increases. This will create an opportunity for your followers to engage. This will make you the main source of content that is fresh and entices people to follow up on you. Use later of buffer

tools to help you schedule the posts you have. This will give your content creator enough time for them to come up with good content.

Step 3 Media creation and editing

Instagram is content driven social media platform. The users will only engage with content they find interesting and this means that you get rewarded for having awesome photos and content. Maximize on the quality by using DSLR and lighting rigs. For your editing, you can use VSCO, Enlight or Snapseed to help you make the photos look clean. Have captions that are also action oriented towards driving them to a product.

Lately, I have made Instagram my favorite social channel because there is less clutter than Facebook. It also helps me to drive real engagements and am so excited of where this platform is taking us in the few years to come.